Skip to main content

    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    McKinsey: It’s time to treat our sales people like customers

    As a recent McKinsey article points out, as much as half of a company’s value creation rests with its sales force. Their ...

    Why we chose to partner with Membrain

    Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into ...

    Why mastering value selling has never been more important...

    According to research conducted by SiriusDecisions, the #1 sales effectiveness challenge facing today’s B2B sales leaders ...

    A prospect meeting can have only two valuable outcomes...

    When I was running my own sales organisations rather than coaching others, I used to get incredibly frustrated with sales ...

    Filling the Value Vacuum

    The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably ...

    Would you prefer your sales people to be heroes or pragmatists?

    What I have to say probably won’t go down particularly well with a sector of the sales improvement community whose primary ...

    Stop trying to sell to the wrong organisations!

    I want to turn my attention in this article to a pattern I see repeated across a number of the clients that have approached ...

    Competing against "do nothing" and "do something completely different"

    Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even ...

    The essence of successful positioning

    When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a ...

    What causes your prospects to start searching for solutions?

    Even if you’ve managed to focus on the critical issues that matter most to your prospects, profiled and targeted your ideal ...