Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
When I was running my own sales organisations rather than coaching others, I used to get incredibly frustrated with sales ...
The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably ...
What I have to say probably won’t go down particularly well with a sector of the sales improvement community whose primary ...
I want to turn my attention in this article to a pattern I see repeated across a number of the clients that have approached ...
Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even ...
When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a ...
Even if you’ve managed to focus on the critical issues that matter most to your prospects, profiled and targeted your ideal ...
The idea that complex B2B buying decisions inevitably involve multiple stakeholders is widely acknowledged, even if the ...
One of the biggest challenges for any sales person when qualifying a new potential sales opportunity is judging whether the ...
Companies (and individual sales people) can and often do waste an awful amount of time, money and energy pursuing ...
