Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors - ...
Even before the current crisis, many opportunities that had been confidently forecast by salespeople were failing to close. ...
In most complex B2B sales environments, our most significant and consistent competition typically hasn’t come from another ...
In his widely acclaimed Good to Great, Jim Collins shows that lastingly great organisations pay particular attention to not ...
For many sales organisations, December is both the end of the sales quarter and the end of the sales year. Individual ...
Whenever your customer sees little meaningful difference between their current situation and their future potential, they ...
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...
In any high-value complex B2B sales environments involving new projects with multiple stakeholders, the buying behaviours ...
An earlier version of this article was first published in the November 2019 edition of Top Sales Magazine. Every sales ...
In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a ...
