The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jun 27, 2019

George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B ...

Posted by Bob Apollo, Jun 25, 2019

I had the chance to work with The Marketing Practice at a recent event at Worcester College Oxford and one of the ...

Posted by Bob Apollo, Jun 20, 2019

I recently recorded a second wide-ranging podcast on the foundations of sales effectiveness with Michael Webb of Sales ...

Posted by Bob Apollo, Jun 18, 2019

Business executives often report that they look back on the initial conversations they have with sales people and regard ...

Posted by Bob Apollo, Jun 10, 2019

Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ...

Posted by Bob Apollo, May 29, 2019

The concept of a Minimum Viable Product is common in the start-up community. It is normally regarded as an initial release ...

Posted by Bob Apollo, May 23, 2019

I recently recorded a wide-ranging conversation about the art, science and engineering of sales management with Michael Webb ...

Posted by Bob Apollo, May 08, 2019

The best sales people and the best content marketers are often great storytellers. They have the ability to craft compelling ...

Posted by Bob Apollo, May 06, 2019

As Gartner and others have frequently pointed out, B2B buying decisions are often complicated. If the problem to be solved ...

Posted by Bob Apollo, Apr 17, 2019

It’s a fundamental principle of value-based selling that whenever a prospective customer is unable to establish any ...

Blog Category // Outcome-Centric Selling (13)