--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Crossing the Chasm description: "Crossing the Chasm | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Crossing the Chasm ### [10 of the best from 2017...](https://www.inflexion-point.com/blog/10-of-the-best-from-2017) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Dec 30, 2017** As you reflect on 2017, and as your thoughts turn to what you seek to achieve for yourself and for your organisation in ... ### [The Enduring Relevance of "Crossing the Chasm"](https://www.inflexion-point.com/blog/the-enduring-relevance-of-crossing-the-chasm) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Oct 26, 2017** With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to ... ### [When demographics aren’t enough: how to identify your ideal customers](https://www.inflexion-point.com/blog/when-demographics-arent-enough-how-to-identify-your-ideal-customers) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Sep 22, 2016** Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ... ### [What we’ve got here is failure to differentiate…](https://www.inflexion-point.com/blog/what-weve-got-here-is-failure-to-differentiate-) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Sep 13, 2016** Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ... ### [Today is D-Day: drawing parallels with Crossing the Chasm](https://www.inflexion-point.com/blog/today-is-d-day-crossing-the-chasm) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 06, 2014** 70 years ago, on the 6th June 1944, the largest seaborne invasion in history assembled off the Normandy coast in the first ... ### [Crossing the Chasm - moving up through the gears](https://www.inflexion-point.com/blog/crossing-the-chasm-moving-up-through-the-gears) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 15, 2014** One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ... ### [Neil Rackham really wanted us all to be SPIV sales people](https://www.inflexion-point.com/blog/neil-rackham-really-wanted-us-all-to-be-spiv-sales-people) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 10, 2014** One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ... ### [Crossing the Chasm and the mitigation of risk](https://www.inflexion-point.com/Blog/bid/108426/Crossing-the-Chasm-and-the-mitigation-of-risk) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 29, 2014** When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ... ### [It’s hard to Cross the Chasm if you don’t know where you plan to land](https://www.inflexion-point.com/Blog/bid/93582/It-s-hard-to-Cross-the-Chasm-if-you-don-t-know-where-you-plan-to-land) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 28, 2013** Addressing the challenge of how to “Cross the Chasm” that separates early adopters from mainstream markets has become a ... ### [The 8 Points Your Elevator Pitch MUST Address](https://www.inflexion-point.com/Blog/bid/83284/The-8-Points-Your-Elevator-Pitch-MUST-Address) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Mar 22, 2012** How can you simply and succinctly explain what you do to a potential prospect or other interested party, and make them want ... 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