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Blog Category // Complex Sales (3)
When demographics aren’t enough: how to identify your ideal customers
Posted by
Bob Apollo
,
Sep 22, 2016
Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...
Lessons from Chess: why sales people need to think ahead
Posted by
Bob Apollo
,
Sep 15, 2016
When we observe a chess grand master in action (or an expert in any other similar strategy-based game), it quickly becomes ...
What we’ve got here is failure to differentiate…
Posted by
Bob Apollo
,
Sep 13, 2016
Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...
Aligning our sales process with our prospect’s buying journeys
Posted by
Bob Apollo
,
Sep 01, 2016
In complex sales environments, the role of the successful salesperson isn’t just about prospecting, qualifying and closing. ...
ADOPTED: a far better way to qualify complex sales opportunities
Posted by
Bob Apollo
,
Aug 17, 2016
One of the fundamental capabilities that distinguish top sales people - and top sales organisations - from the rest is their ...
Weeding out weak opportunities (and improving sales forecast accuracy)
Posted by
Bob Apollo
,
Aug 10, 2016
How can B2B sales people (and the sales organisations they work for) identify and engage the prospects that are most likely ...
How will Brexit affect sales strategies and tactics in the UK?
Posted by
Bob Apollo
,
Jul 03, 2016
It doesn’t matter which way any of us voted as individuals: the nation has spoken, and impact of the decision to Brexit will ...
Why sales leaders need to focus on outcomes, not activities
Posted by
Bob Apollo
,
Jun 21, 2016
I’ve been seeing a lot of attention paid recently to activity-based sales management. Put simply, it’s the principle that ...
Understanding the critical difference between "Need To" and "Must Do"
Posted by
Bob Apollo
,
Apr 06, 2016
In pretty much every conversation I've been having recently with CEOs and sales leaders the subject turns - sooner or later ...
The Challenge with Challenger Selling
Posted by
Bob Apollo
,
Mar 29, 2016
“The Challenger Sale” by Matthew Dixon and Brent Adamson has been one of the most talked-about sales books of the past ...
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