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    Blog Category // Complex Sales (3)

    When demographics aren’t enough: how to identify your ideal customers

    Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...

    Lessons from Chess: why sales people need to think ahead

    When we observe a chess grand master in action (or an expert in any other similar strategy-based game), it quickly becomes ...

    What we’ve got here is failure to differentiate…

    Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...

    Aligning our sales process with our prospect’s buying journeys

    In complex sales environments, the role of the successful salesperson isn’t just about prospecting, qualifying and closing. ...

    ADOPTED: a far better way to qualify complex sales opportunities

    One of the fundamental capabilities that distinguish top sales people - and top sales organisations - from the rest is their ...

    Weeding out weak opportunities (and improving sales forecast accuracy)

    How can B2B sales people (and the sales organisations they work for) identify and engage the prospects that are most likely ...

    How will Brexit affect sales strategies and tactics in the UK?

    It doesn’t matter which way any of us voted as individuals: the nation has spoken, and impact of the decision to Brexit will ...

    Why sales leaders need to focus on outcomes, not activities

    I’ve been seeing a lot of attention paid recently to activity-based sales management. Put simply, it’s the principle that ...

    Understanding the critical difference between "Need To" and "Must Do"

    In pretty much every conversation I've been having recently with CEOs and sales leaders the subject turns - sooner or later ...

    The Challenge with Challenger Selling

    “The Challenger Sale” by Matthew Dixon and Brent Adamson has been one of the most talked-about sales books of the past ...