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    Blog Category // Complex Sales (4)

    Is Your Messaging Truly Compelling?

    We all know the problem, because we all suffer from it as consumers: today’s buyers are so bombarded by apparently similar ...

    Inaccurate forecasting = inconsistent qualification

    Accurate sales forecasting is a particular challenge in high-value complex sales environments with lengthy sales cycles. ...

    The C-Suite should be your most receptive audience

    Most traditional sales methodologies have some element of “selling to power”, and that’s often associated with the C-Suite. ...

    Do you *really* understand your prospect’s pain?

    For many of your potential prospects, most of the time, sticking with the status quo is usually the comfortable choice. It’s ...

    Complex Selling Essentials: Focus, Systems and Talent

    Complex B2B sales are usually characterised by lengthy, high-value buying decisions that involve multiple stakeholders and ...

    Mastering the Close Date Conundrum

    Predicting close dates is one of the most challenging aspects of accurate forecasting in complex sales environments. It’s ...

    If you’re late to the B2B party, you need to disrupt it!

    You’ve been invited to a friend’s long-anticipated party. But something delays you along the way, and you arrive late - long ...

    Complex Sales: How Solution Category affects Organisational Structure

    One of the critical questions that every expansion-phase B2B focused company needs to consider is “what’s the most ...

    Complex sales challenges: balancing capability and reputation

    What happens if you’re competing against a much less advanced solution from a company with a much better established ...

    The 2 critical factors behind B2B sales forecast confidence

    Regular readers will recall that I am no great fan of the default approach taken by so many CRM vendors, in which individual ...