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Blog Category // Complex Sales (4)
Is Your Messaging Truly Compelling?
Posted by
Bob Apollo
,
Mar 22, 2016
We all know the problem, because we all suffer from it as consumers: today’s buyers are so bombarded by apparently similar ...
Inaccurate forecasting = inconsistent qualification
Posted by
Bob Apollo
,
Mar 17, 2016
Accurate sales forecasting is a particular challenge in high-value complex sales environments with lengthy sales cycles. ...
The C-Suite should be your most receptive audience
Posted by
Bob Apollo
,
Mar 10, 2016
Most traditional sales methodologies have some element of “selling to power”, and that’s often associated with the C-Suite. ...
Do you *really* understand your prospect’s pain?
Posted by
Bob Apollo
,
Mar 03, 2016
For many of your potential prospects, most of the time, sticking with the status quo is usually the comfortable choice. It’s ...
Complex Selling Essentials: Focus, Systems and Talent
Posted by
Bob Apollo
,
Feb 23, 2016
Complex B2B sales are usually characterised by lengthy, high-value buying decisions that involve multiple stakeholders and ...
Mastering the Close Date Conundrum
Posted by
Bob Apollo
,
Feb 17, 2016
Predicting close dates is one of the most challenging aspects of accurate forecasting in complex sales environments. It’s ...
If you’re late to the B2B party, you need to disrupt it!
Posted by
Bob Apollo
,
Feb 09, 2016
You’ve been invited to a friend’s long-anticipated party. But something delays you along the way, and you arrive late - long ...
Complex Sales: How Solution Category affects Organisational Structure
Posted by
Bob Apollo
,
Feb 04, 2016
One of the critical questions that every expansion-phase B2B focused company needs to consider is “what’s the most ...
Complex sales challenges: balancing capability and reputation
Posted by
Bob Apollo
,
Jan 28, 2016
What happens if you’re competing against a much less advanced solution from a company with a much better established ...
The 2 critical factors behind B2B sales forecast confidence
Posted by
Bob Apollo
,
Jan 26, 2016
Regular readers will recall that I am no great fan of the default approach taken by so many CRM vendors, in which individual ...
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Complex Sales (373)
B2B Marketing (199)
B2B Buying Process (119)
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