I attended the UK launch event for “The Challenger Customer” yesterday (you can read my review of the book here). One of the authors, Nick Toman, gave a quick-fire introduction to the fascinating research into B2B buying behaviour that led to the breakthrough thinking ...
It’s probably the most commonly proposed response to price pressures and commoditisation: if we’re not prepared to cut our ...
When the Challenger Sale was published in 2011, it rapidly became one of the "must read" handbooks for B2B CEOs and sales ...
The traditional profile of a successful sales person isn’t a million light-years away from the personality of Captain James ...
I’m very grateful to Bob Thompson of CustomerThink for hosting a very stimulating round table with a group of the UK’s ...
There’s no doubt that B2B buying behaviours have changed dramatically over the past few years. If you’re selling a complex, ...
I was recently interviewed by ReachForce as part of their Expert Interview program. Here are some of the B2B sales related ...
It’s a sad fact that today’s average B2B sales person is still far more comfortable talking about their products than they ...
Note: this article originally appeared in the International Journal of Sales Transformation under the title 'Competing ...
On average, fewer than 50% of forecasted opportunities close at the predicted value and time - and the figure is usually far ...
