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ReachForce B2B Sales Expert Interview programme
Posted by
Bob Apollo
,
Aug 26, 2015
I was recently interviewed by ReachForce as part of their Expert Interview program. Here are some of the B2B sales related questions they posed:
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The fundamental principles of value-based selling
Posted by
Bob Apollo
,
Jul 21, 2015
It’s a sad fact that today’s average B2B sales person is still far more comfortable talking about their products than they ...
Competing against the status quo
Posted by
Bob Apollo
,
Jul 16, 2015
Note: this article originally appeared in the International Journal of Sales Transformation under the title 'Competing ...
The problem with assigning fixed percentages to pipeline stages
Posted by
Bob Apollo
,
Jul 02, 2015
On average, fewer than 50% of forecasted opportunities close at the predicted value and time - and the figure is usually far ...
Forrester: 4 types of B2B buyer = 4 types of B2B seller
Posted by
Bob Apollo
,
Jun 09, 2015
There’s a lot of attention been paid to Forrester’s recent projection that 1 million B2B sales people are going to lose ...
Why you don’t need any sales stages in your sales pipeline
Posted by
Bob Apollo
,
Jun 04, 2015
The above assertion might appear counter-intuitive, but please bear with me. I’m going to try and make the case that you ...
It’s time to kick the Shih Tzu out of buyer personas
Posted by
Bob Apollo
,
Jun 02, 2015
B2B marketers are directing an increasing percentage of their energy and budget towards content creation. But the consequent ...
The second most important moment in any B2B sales campaign
Posted by
Bob Apollo
,
May 26, 2015
There’s a reasonable case to be made that the most important moment in the management of any successful sales opportunity is ...
Why B2B Sales has to confront the Value Gap
Posted by
Bob Apollo
,
May 14, 2015
In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been ...
B2B Sales: Have you worked out what the real problem is?
Posted by
Bob Apollo
,
May 05, 2015
At face value, having a prospect approach you with a clearly defined problem can seem to be very good news - even better if ...
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