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    The Buyer’s Journey: Why Change? > What To? > Why You?

    The Buyer’s Journey: Why Change? > What To? > Why You?

    It’s awfully hard for many sales people to resist the “itch to pitch” when they come across a prospect that seems a perfect fit for their solution. After all, why would they want to hold back? It turns out that there are many compelling reasons why rushing to present your ...

    B2B Sales: are you compelling enough to close?

    I’ve come to believe that it’s essential to separate B2B sales opportunities into two categories: in the first group (let’s ...

    Why sales forecasts go wrong - and what to do about it...

    I hope that you enjoyed the holiday season, and are returning to work re-energised and determined to achieve some ambitious ...

    Why untested assumptions will kill your Q4 closes

    It's the 22nd November, we're well into Q4 and for many organisations - and many B2B sales people - that haven't yet ...

    Complex Sales: the #1 rule when responding to RFPs

    DON'T RESPOND! Unless, of course, you have played a significant role in shaping the prospect’s requirements and the timing ...

    Never mind the Sharks - what about the Piranhas?

    The most dangerous competition in B2B sales often comes from an unexpected quarter. I fondly remember working at SCO in ...

    Learn from the Best, Move the Middle, Recycle the Rest (and Hire Smarter)

    According to Sales Benchmark Index, across the industry as a whole, 83% of sales revenues are generated by only 13% of the ...

    B2B sales: which opportunities are REALLY likely to close in 2015?

    It’s coming up to the end of October, and if you’re in high-value, long-decision-cycle, multiple-stakeholder enterprise ...

    Never Mind the Sales Process - What About the Buyer’s Journey?

    When organisations talk about their sales process, they are usually thinking in terms of a sequence of sales activities, ...

    The Challenger Conundrum: What If Marketing Isn't Up to the Challenge?

    As regular readers will know, I’m a great fan of the principles set out in the best-selling “The Challenger Sale”. But ...