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    Why we chose to partner with Membrain

    Why we chose to partner with Membrain

    Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into their groundbreaking sales effectiveness platform for complex B2B sales. We’re delighted to build on what has been a long-standing relationship, and I ...

    Why mastering value selling has never been more important...

    According to research conducted by SiriusDecisions, the #1 sales effectiveness challenge facing today’s B2B sales leaders ...

    A prospect meeting can have only two valuable outcomes...

    When I was running my own sales organisations rather than coaching others, I used to get incredibly frustrated with sales ...

    Filling the Value Vacuum

    The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably ...

    Would you prefer your sales people to be heroes or pragmatists?

    What I have to say probably won’t go down particularly well with a sector of the sales improvement community whose primary ...

    Stop trying to sell to the wrong organisations!

    I want to turn my attention in this article to a pattern I see repeated across a number of the clients that have approached ...

    Competing against "do nothing" and "do something completely different"

    Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even ...

    The essence of successful positioning

    When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a ...

    What causes your prospects to start searching for solutions?

    Even if you’ve managed to focus on the critical issues that matter most to your prospects, profiled and targeted your ideal ...

    In Complex B2B Sales there are 3 key stakeholder groups

    The idea that complex B2B buying decisions inevitably involve multiple stakeholders is widely acknowledged, even if the ...