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    Targeting Change Agents

    Targeting Change Agents

    One of the biggest challenges for any sales person when qualifying a new potential sales opportunity is judging whether the deal is real - and whether the initial contact is someone who has the ability to make things happen. Sometimes it’s obvious that the person reaching ...

    Identifying your Ideal Customers

    Companies (and individual sales people) can and often do waste an awful amount of time, money and energy pursuing ...

    The Case for Focusing on Critical Problems

    Our prospective customers will always have many more potential issues than they can possibly afford to address in the short ...

    Striving for Mutually Meaningful Value

    There’s a gratifying amount of attention being paid nowadays to the idea that sales people need to focus on creating genuine ...

    It’s time to reverse engineer our concept of “Thought Leadership”

    Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude ...

    In complex B2B sales, you face 3 types of competition

    Most B2B sales people have a narrow sense of competition. They usually restrict their thinking to other vendors in the same ...

    Size isn’t everything: why more revenue often flows from smaller pipelines

    One of the abiding urban myths that misinforms sales pipeline management is the idea that sales people need at least 3* ...

    Why every sales opportunity needs a regular risk assessment

    If you were working in the health or social services, or in the nuclear, aerospace, oil, rail and military industries, you ...

    Eliminating Valueless Sales Activity

    Selling has the potential to be an incredibly wasteful exercise. The vast majority of cold calls fail to establish any ...

    The best sales presentations are designed from the inside out

    If you, like me, have spent the majority of your working life in the technology sector, you’ve probably sat through more ...