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    Is sales “process” really the right metaphor?

    Is sales “process” really the right metaphor?

    The term “sales process” has become an almost universal cliché (and yes, I have been as guilty as the rest). Research is regularly published to prove that organisations with a defined “sales process” outperform their less well organised competitors. In simple, high-volume ...

    How do you create value for your customers?

    With relatively few exceptions, most companies want to be seen to be focused on value, rather than price. You can understand ...

    Is scope creep suffocating your opportunities?

    Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening ...

    12 key sales qualifiers

    Early, accurate qualification is critical to success in complex B2B sales. It allows us to identify the opportunities that ...

    We’re NOT Average

    Mark Twain is said to have popularised the phrase “There are three kinds of lies: lies, damned lies, and statistics". In an ...

    Shaping our customer's "why"...

    I recently shared my thoughts about applying Simon Sinek’s “Start With Why” concept (also known as The Golden Circle) to the ...

    Starting with “Why”

    In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been ...

    Is your thought leadership really “thought followership”?

    It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow ...

    Why should your customers migrate to your new solution?

    If - like many of the clients I work with - you are an established enterprise software company, it’s likely that your ...

    In search of the perfect sale...

    Is there such a thing as a “perfect sale”? A sale in which we got the highest possible price in the shortest possible sales ...