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    Is your BDRs' outreach pertinent or impertinent?

    Is your BDRs' outreach pertinent or impertinent?

    If you are in a role that tends to attract the attention of other vendors’ business development people, you’ve probably had them reaching out to you with varying degrees of competence. Maybe I’m just unlucky, or maybe I have a magnetic attraction for no-hopers, but if your ...

    The non-linear world of B2B buying

    It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...

    In complex B2B sales, stakeholders have more than one dimension

    In complex B2B sales, there’s a common recognition that multiple stakeholders are almost always involved in the ...

    Responding to, Reframing or Creating Sales Opportunities?

    Jim Burns of Avitage drew the distinction between finding versus creating sales opportunities in an article on LinkedIn a ...

    Avoiding the curse of premature elaboration

    Apparently, someone once offered a definition for the split second as “the time between a customer giving the merest hint ...

    The 7 storytelling secrets of successful salespeople

    I’ve long believed that top sellers are storytellers. They are able to call upon a rich fund of relevant anecdotes that they ...

    The Problem with Account Plans...

    Many of the clients I’ve been working with over the past few months have been attempting to implement some form of account ...

    Asking good questions isn’t enough...

    Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability ...

    Of course it matters whether you won or lost...

    You’ve probably heard some variation of the saying “it matters not whether you won or lost, but how you played the game”. ...

    B2B Sales: Contrast Drives Change

    Many analysts claim - and many sales people would agree - that today’s most powerful competitor is not another similar ...