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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    What sets you apart?

    So - what sets you apart? It’s probably the single most important question that any organisation in a competitive market ...

    Are you appealing to budget makers or budget takers?

    Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales ...

    Want to stand out from the crowd? Then stop playing buzzword bingo…

    Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about ...

    B2B sales: stop rushing and you’ll sell faster

    I’ve been called in by a number of clients who believe that they have a bottom-of-funnel sales problem. Their sales ...

    3 go-to-market strategies: only one winner

    If you’re a technology company with a high-value B2B offering that requires an on-going direct sales interaction with your ...

    Is your target market small enough?

    It’s not a question that comes naturally to many CEOs or, let’s be honest, to most investors. Here’s the problem: for growth ...

    An evidence-based approach to improving sales forecast accuracy

    I was chatting recently with Thomas Oriol (a Director at Nimble Apps Limited) when he mentioned some recent research they ...

    Banning BANT: it’s not how big the budget is, but how big the issue is

    Regular readers will know that I’m no great fan of the traditional BANT (Budget, Authority, Need and Timeframe) approach to ...

    How can sales people prevent premature elaboration?

    It’s not a very edifying sight, but it happens way, way too often. A prospect gives the faintest acknowledgement of a ...

    3 critical questions for B2B sales: Why Change? Why Now? Why You?

    Your company is facing an increasingly strong competitor - yet you won’t find them listed in any Google search of the key ...