Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Neil Rackham - the inventor of SPIN Selling - offered some of his thoughts on the changing face of B2B buying in a recent ...
We’re already into the last quarter of 2012. If you’re in a complex sales environment with lengthy decision-making ...
So - what sets you apart? It’s probably the single most important question that any organisation in a competitive market ...
Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales ...
Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about ...
I’ve been called in by a number of clients who believe that they have a bottom-of-funnel sales problem. Their sales ...
If you’re a technology company with a high-value B2B offering that requires an on-going direct sales interaction with your ...
It’s not a question that comes naturally to many CEOs or, let’s be honest, to most investors. Here’s the problem: for growth ...
I was chatting recently with Thomas Oriol (a Director at Nimble Apps Limited) when he mentioned some recent research they ...
Regular readers will know that I’m no great fan of the traditional BANT (Budget, Authority, Need and Timeframe) approach to ...
