Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I'm very pleased to be able to share another must-read guest article from the ever-insightful Swayne Hill of Data-Driven ...
Homayoun Hatami of McKinsey is one of the co-authors of the widely acclaimed “Sales Growth - Five Proven Strategies from the ...
How much demand do you really generate each month to hit your revenue targets? It’s a question that vexes many B2B sales and ...
Is your organisation sales-driven or marketing-driven? That's the question posed in our latest guest contribution from ...
I’ve written before about the Buyer’s Journey, and about the stages that your b2b prospects go through in their buying ...
Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and ...
Pär Edin and his colleagues at McKinsey believe they have identified the five winning strategies that distinguish the ...
I don’t know about you, but I’m always uneasy when a CEO describes his or her strategy and somewhere along the way you hear ...
I recently suggested how B2B companies could apply smarter metrics to their sales and marketing funnel. I’m delighted to let ...
Like mobile operators, the economics of Software-as-a-Service (SaaS) vendors are profoundly affected by churn - the rate at ...
