Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Content marketing is getting a great deal of attention. A number of studies point to it as one of the fastest growth areas ...
Kudos to the team at Econsultancy for an excellent event last week at Funnel 2012. I gave a keynote presentation on the ...
The folks at Postwire have come up with a great infographic to summarise the evolution of the salesperson. Did you know:
It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ...
If you’re selling high-value B2B products or services, you’ve probably been involved in coming up with ROI (return on ...
I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of ...
The statistics certainly make for uncomfortable reading. According to a substantial body of published research - some of it ...
According to the latest research published by CSO Insights, less than half of all forecasted sales opportunities actually ...
Neil Rackham - the inventor of SPIN Selling - offered some of his thoughts on the changing face of B2B buying in a recent ...
We’re already into the last quarter of 2012. If you’re in a complex sales environment with lengthy decision-making ...
