Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
If - like many of the companies I work with - you have a SaaS-based business, then the choice of metrics you use to measure ...
What are the key trends that are likely to impact B2B sales and marketing in 2013? OpenView Labs - one of the best sources ...
Imagine how much effort and resource is wasted every year in creating and submitting sales proposals to prospects that end ...
The “funnel” is one of the most powerful metaphors in B2B sales and marketing. It describes the passage of prospects through ...
Is sales an art or a science? Traditionalists used to think of sales as a combination of art and heroics. A recent article ...
Content marketing is getting a great deal of attention. A number of studies point to it as one of the fastest growth areas ...
Kudos to the team at Econsultancy for an excellent event last week at Funnel 2012. I gave a keynote presentation on the ...
The folks at Postwire have come up with a great infographic to summarise the evolution of the salesperson. Did you know:
It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ...
If you’re selling high-value B2B products or services, you’ve probably been involved in coming up with ROI (return on ...
