Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Is there such a thing as a “perfect sale”? A sale in which we got the highest possible price in the shortest possible sales ...
In “The Tortoise and the Hare” Aesop describes a race between a slow-moving tortoise and a fast-moving over-confident hare. ...
If we boil it down to the basics, there is one over-riding reason why our customers accept the need for change rather than ...
Whether they are involved in winning new business or seeking to retain or expand existing business relationships, one of the ...
If - as many scale-ups are - you are on a mission to challenge the status quo and get your prospective customers to think ...
I’ve been talking about the long-term impact of conventional sales training programmes with clients, and their experience ...
If you were foolish enough to listen to some B2B marketers and agencies, you might conclude that the simple act of ...
Successful start-ups tend to follow a predictable pattern: they identify a problem that needs solving, develop an innovative ...
What’s the single most important stage in any complex B2B sales process? Is it the “close”? The commercial negotiation? The ...
Most B2B-focused sales people have been taught that it’s more effective to promote the projected “benefits” of their ...
