Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Other than an appropriate level of product knowledge, what are the key attributes of a good B2B sales person? Interpersonal ...
I’m not sure that what you might describe as the “traditional” approach to sales skills development - sending sales people ...
One of the main reasons why apparently well-qualified sales opportunities fail to close or move forward is that the sales ...
As you reflect on 2017, and as your thoughts turn to what you seek to achieve for yourself and for your organisation in ...
If you’re like most of the B2B CEOs or sales leaders we talk to, no matter how well your organisation has done in 2017, ...
One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our ...
John Holland of CustomerCentric Selling® makes an interesting point in a blog article. Many sales people who have been ...
Let’s face it, many (maybe most) “average” sales people seem to be incorrigible optimists. When assessing their chances of ...
It’s probably no exaggeration to suggest that B2B selling is facing a crisis of confidence. I hear it all the time from new ...
With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to ...
