Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Successful start-ups tend to follow a predictable pattern: they identify a problem that needs solving, develop an innovative ...
What’s the single most important stage in any complex B2B sales process? Is it the “close”? The commercial negotiation? The ...
Most B2B-focused sales people have been taught that it’s more effective to promote the projected “benefits” of their ...
An uninformed and superficial review of the principles of “challenger®️ selling” might lead some people to conclude that it ...
One of the primary benefits of a traditional university education used to be, as well as educating you in one or a number of ...
Have you ever wondered why so many apparently promising B2B sales opportunities end with the prospect deciding to either ...
As regular readers will know, I’ve been a long-standing advocate of establishing repeatable sales processes, but please bear ...
Are your prospects Satisfied with the Status Quo, Painting by Numbers, Pursuing a Vision, Busy Going Nowhere or Searching ...
Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ...
Like many people of my generation, I was brought up on SPIN® Selling. It’s a little chastening to reflect on the fact that ...
