The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jan 13, 2011

Over the past few weeks, I’ve been exposed to a number of situations where companies - or the managers that represent them - ...

Posted by Bob Apollo, Jan 06, 2011

Regular readers of my articles will know that I’ve often been inspired by the unique research-led insights generated by ...

Posted by Bob Apollo, Jan 04, 2011

We all know how challenging it can be to win new business. Gaining a new customer’s commitment is justifiable cause for ...

Posted by Bob Apollo, Dec 29, 2010

During the past year I've benefited from the insights of people and organisations that have made telling contributions to ...

Posted by Bob Apollo, Dec 08, 2010

I'm a great admirer of the work that Marketo has been doing to provide tools that transform the way sales and marketing ...

Posted by Bob Apollo, Sep 23, 2010

Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the ...

Posted by Bob Apollo, Sep 21, 2010

Most B2B Marketing Plans make some reference to establishing "thought leadership". It may surprise you to learn that the ...

Posted by Bob Apollo, Sep 15, 2010

Are you keen to learn from industry experts about the latest trends affecting B2B Sales and Marketing? Then I’d like to ...

Posted by Bob Apollo, Jun 05, 2010

I came across Simon Sinek's work through a blog post by Augie Ray of Forrester. Sinek is the author of Start With Why. In ...

Posted by Bob Apollo, May 25, 2010

Alec Baldwin’s performance as Blake in the film Glengarry Glen Ross immortalised the “Always Be Closing” attitude that for ...

Blog Category // Thought Leaders (7)