Take a few minutes out to review this video by Steven Johnson, author of "Where Good Ideas Come From". He debunks the thought that an idea is a singular thing - and replaces it with the suggestion that an idea is a network.
He looks for the signature behaviours that underpin creative environments and goes on to explain why - if you want to foster innovation - your office should look like a coffee shop.
He rounds the story off with an illuminating explanation of how creative thinking stimulated the invention of the GPS network.
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
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