Blog Category // Situational Selling (2)

Posted by Bob Apollo, Apr 17, 2019

It’s a fundamental principle of value-based selling that whenever a prospective customer is unable to establish any ...

Posted by Bob Apollo, Apr 04, 2019

Accurate opportunity qualification is perhaps the single most important foundation for success in complex B2B sales ...

Posted by Bob Apollo, Mar 27, 2019

Sales consultants often make the distinction between transactional and complex sales. Transactional sales - whatever their ...