The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Oct 02, 2014

The trouble with far too many of today’s interactions between prospects and their potential suppliers is that they are ...

Posted by Bob Apollo, Jul 18, 2014

There’s a very funny Bill Hicks sketch set in an American diner in which the gum-chewing waitress approaches him, leans over ...

Posted by Bob Apollo, Jul 16, 2014

Why is it that so many B2B organisations are so unhappy with the returns on their marketing investments, with the accuracy ...

Posted by Bob Apollo, Jul 11, 2014

On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda ...

Posted by Bob Apollo, Jul 06, 2014

Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing - ...

Posted by Bob Apollo, Jul 01, 2014

We've reached the halfway point in the sales year, and this is a particularly good time to take stock. Early indications are ...

Posted by Bob Apollo, Jun 05, 2014

Even if, according to Wikipedia, he did not invent the phrase “lies, damned lies and statistics”, Mark Twain did much to ...

Posted by Bob Apollo, Jun 03, 2014

What sets your organisation apart from all the other companies that are competing for your prospect's attention and - ...

Posted by Bob Apollo, Apr 17, 2014

B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key ...

Posted by Bob Apollo, Apr 15, 2014

One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...

Blog Category // B2B Marketing (2)