The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Apr 15, 2014

One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...

Posted by Bob Apollo, Apr 08, 2014

Other than making sure you recruit the right people in the first place, how you go about on-boarding new sales people makes ...

Posted by Bob Apollo, Mar 18, 2014

I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...

Posted by Bob Apollo, Mar 06, 2014

If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...

Posted by Bob Apollo, Feb 26, 2014

Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the ...

Posted by Bob Apollo, Feb 05, 2014

What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the ...

Posted by Bob Apollo, Jan 29, 2014

When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ...

Posted by Bob Apollo, Jan 21, 2014

Most organisations are critically dependent on their ability to find and win new business. So why is it that so many ...

Posted by Bob Apollo, Jan 20, 2014

Sales training traditionally encourages B2B sales people to “call high” - in fact, it’s hard to keep track of all the ...

Posted by Bob Apollo, Jan 09, 2014

First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...

Blog Category // B2B Marketing (3)