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    Why is accurate sales forecasting such a challenge?

    Why is accurate sales forecasting such a challenge?

    According to the latest research published by CSO Insights, less than half of all forecasted sales opportunities actually result in a sales win. Just under a third result in a competitive loss, and nearly a quarter result in the prospect deciding to do “nothing”. Just think ...

    Neil Rackham on the changing face of B2B buying

    Neil Rackham - the inventor of SPIN Selling - offered some of his thoughts on the changing face of B2B buying in a recent ...

    3 key steps to building a stronger Sales Funnel for 2013

    We’re already into the last quarter of 2012. If you’re in a complex sales environment with lengthy decision-making ...

    What sets you apart?

    So - what sets you apart? It’s probably the single most important question that any organisation in a competitive market ...

    Are you appealing to budget makers or budget takers?

    Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales ...

    Want to stand out from the crowd? Then stop playing buzzword bingo…

    Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about ...

    B2B sales: stop rushing and you’ll sell faster

    I’ve been called in by a number of clients who believe that they have a bottom-of-funnel sales problem. Their sales ...

    3 go-to-market strategies: only one winner

    If you’re a technology company with a high-value B2B offering that requires an on-going direct sales interaction with your ...

    Is your target market small enough?

    It’s not a question that comes naturally to many CEOs or, let’s be honest, to most investors. Here’s the problem: for growth ...

    An evidence-based approach to improving sales forecast accuracy

    I was chatting recently with Thomas Oriol (a Director at Nimble Apps Limited) when he mentioned some recent research they ...