Is your organisation sales-driven or marketing-driven? That's the question posed in our latest guest contribution from Swayne Hill of the always-excellent Data-Driven Sales Management. I'm delighted to share his latest article with you: whether you're in sales or marketing, ...
I’ve written before about the Buyer’s Journey, and about the stages that your b2b prospects go through in their buying ...
Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and ...
Pär Edin and his colleagues at McKinsey believe they have identified the five winning strategies that distinguish the ...
I don’t know about you, but I’m always uneasy when a CEO describes his or her strategy and somewhere along the way you hear ...
I recently suggested how B2B companies could apply smarter metrics to their sales and marketing funnel. I’m delighted to let ...
Like mobile operators, the economics of Software-as-a-Service (SaaS) vendors are profoundly affected by churn - the rate at ...
I wonder if I’m alone when I look around at the circumstances that have led to the continuing crisis in our economy (is ...
What would happen if you were able to double your sales and marketing resources overnight? Assuming that you haven’t already ...
According to some of the latest reports from Sirius Decisions, CSO Insights and other leading B2B research organisations, ...
