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    Want to stand out from the crowd? Then stop playing buzzword bingo…

    Is your company innovative? Are you customer-focused? Are your solutions best of breed or best in class? What about market-leading? And while we’re about it, how about easy-to-use, scalable and extensible? Perhaps you’re even offering comprehensive or complete solutions? ...

    B2B sales: stop rushing and you’ll sell faster

    I’ve been called in by a number of clients who believe that they have a bottom-of-funnel sales problem. Their sales ...

    3 go-to-market strategies: only one winner

    If you’re a technology company with a high-value B2B offering that requires an on-going direct sales interaction with your ...

    Is your target market small enough?

    It’s not a question that comes naturally to many CEOs or, let’s be honest, to most investors. Here’s the problem: for growth ...

    An evidence-based approach to improving sales forecast accuracy

    I was chatting recently with Thomas Oriol (a Director at Nimble Apps Limited) when he mentioned some recent research they ...

    Banning BANT: it’s not how big the budget is, but how big the issue is

    Regular readers will know that I’m no great fan of the traditional BANT (Budget, Authority, Need and Timeframe) approach to ...

    How can sales people prevent premature elaboration?

    It’s not a very edifying sight, but it happens way, way too often. A prospect gives the faintest acknowledgement of a ...

    3 critical questions for B2B sales: Why Change? Why Now? Why You?

    Your company is facing an increasingly strong competitor - yet you won’t find them listed in any Google search of the key ...

    How to use sales rep scorecards to drive sales performance

    I'm very pleased to be able to share another must-read guest article from the ever-insightful Swayne Hill of Data-Driven ...

    Exclusive McKinsey Interview: Finding the Mountaintops in Your Markets

    Homayoun Hatami of McKinsey is one of the co-authors of the widely acclaimed “Sales Growth - Five Proven Strategies from the ...