Skip to main content
    3 things you must understand when prospecting for new business

    3 things you must understand when prospecting for new business

    Most organisations are critically dependent on their ability to find and win new business. So why is it that so many prospecting efforts fail to uncover enough of the right sort of opportunities? Why is it that so much effort is being wasted targeting “prospects” that are ...

    B2B Sales+Marketing: you end up talking to the person you sound like

    Sales training traditionally encourages B2B sales people to “call high” - in fact, it’s hard to keep track of all the ...

    The #1 sales issue: inability to communicate value

    For three years in a row, the highly influential benchmark and advisory firm Sirius Decisions has reported that the number ...

    Why B2B Marketing in 2014 must be about Content + Context + Conversation

    First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...

    7 Sales and Marketing Resolutions for 2014

    It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...

    Why the Cost of Inaction is so important in B2B Sales

    Return on Investment (ROI) projections are often regarded as a critical element of B2B sales proposals, particular for ...

    B2B Sales: are you sure you’re talking to the decision-maker?

    If there’s one message that gets drummed into the heads of every participant on every sales training course, it’s “make sure ...

    Why B2B sales people need to lead towards - not with - their solution

    One of the key principles that underpin the insight-led selling mindset is the idea that your marketing messages - and your ...

    Steering sales people away from the 3Ds: Demo, Discount, Develop

    3D movies can be entertaining to watch. They can make special effects jump right out of the screen at you. But if over-done, ...

    How many Zombies are lurking in your sales pipeline?

    Have you ever felt that you might be in the presence of the living dead? Even if you are not a horror movie fan, it might be ...