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    Twitter loses its crown as most preferred B2B social media platform

    Twitter loses its crown as most preferred B2B social media platform

    Posted by Bob Apollo, Apr 17, 2014
    B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key conclusions is that LinkedIn (94%) has replaced Twitter (89%) as the B2B marketer’s favourite business social media platform. The preference gap widened ...
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    Crossing the Chasm - moving up through the gears

    Posted by Bob Apollo, Apr 15, 2014
    One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...

    Neil Rackham really wanted us all to be SPIV sales people

    Posted by Bob Apollo, Apr 10, 2014
    One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ...

    Aberdeen Group makes compelling case for sales and marketing alignment

    Posted by Bob Apollo, Apr 09, 2014
    “Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...

    Why onboarding is so critical to successful B2B sales recruiting

    Posted by Bob Apollo, Apr 08, 2014
    Other than making sure you recruit the right people in the first place, how you go about on-boarding new sales people makes ...

    Why the Sales and Marketing conversation should never be about you

    Posted by Bob Apollo, Mar 18, 2014
    I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...

    Don Draper and the new sales 101

    Posted by Bob Apollo, Mar 06, 2014
    If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...

    Amazon’s shamefully shoddy strategy

    Posted by Bob Apollo, Feb 26, 2014
    Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the ...

    Sales Enablement: the essential bridge between B2B Marketing and Sales

    Posted by Bob Apollo, Feb 05, 2014
    What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the ...

    Crossing the Chasm and the mitigation of risk

    Posted by Bob Apollo, Jan 29, 2014
    When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ...
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