First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac Newton’s words, It is only by standing on the shoulders of such giants that I have been able to see so far. I only hope that I can add value to their ...
It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...
Return on Investment (ROI) projections are often regarded as a critical element of B2B sales proposals, particular for ...
If there’s one message that gets drummed into the heads of every participant on every sales training course, it’s “make sure ...
One of the key principles that underpin the insight-led selling mindset is the idea that your marketing messages - and your ...
3D movies can be entertaining to watch. They can make special effects jump right out of the screen at you. But if over-done, ...
Have you ever felt that you might be in the presence of the living dead? Even if you are not a horror movie fan, it might be ...
I introduced the phrase “lateral listening” into a recent blog article, and had quite a few people ask me what I meant. In ...
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it can ...
Many sales leaders believe that having a sales process is important - as evidenced by the over 300 million references on ...
