Most B2B-focused sales people have been taught that it’s more effective to promote the projected “benefits” of their solution than to subject their prospects to a tediously detailed presentation of the features of their product or service. There’s a natural tendency to want ...
An uninformed and superficial review of the principles of “challenger®️ selling” might lead some people to conclude that it ...
One of the primary benefits of a traditional university education used to be, as well as educating you in one or a number of ...
Have you ever wondered why so many apparently promising B2B sales opportunities end with the prospect deciding to either ...
As regular readers will know, I’ve been a long-standing advocate of establishing repeatable sales processes, but please bear ...
Are your prospects Satisfied with the Status Quo, Painting by Numbers, Pursuing a Vision, Busy Going Nowhere or Searching ...
I've had a number of new clients approach me trying to get their heads around the difference between a sales process and a ...
Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ...
Like many people of my generation, I was brought up on SPIN® Selling. It’s a little chastening to reflect on the fact that ...
Other than an appropriate level of product knowledge, what are the key attributes of a good B2B sales person? Interpersonal ...
