One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we have failed to identify all the key stakeholders or to understand how to get them all to support our approach. There’s a ...
John Holland of CustomerCentric Selling® makes an interesting point in a blog article. Many sales people who have been ...
Let’s face it, many (maybe most) “average” sales people seem to be incorrigible optimists. When assessing their chances of ...
It’s probably no exaggeration to suggest that B2B selling is facing a crisis of confidence. I hear it all the time from new ...
With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to ...
If you’re involved in complex, lengthy and high-value B2B sales environments, you can’t afford to regard opportunity ...
Whenever a potential client tells me that they believe their sales people have a “closing” problem, I can be pretty ...
I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the ...
Today’s B2B buyers are wrestling with potentially risky decisions and often-confusing options. We shouldn’t be surprised if ...
It would be hard to argue against the idea that we’re living in an age of analytics. For many large organisations selling to ...
