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    From Sales Process to Buying Journey

    From Sales Process to Buying Journey

    The idea of a “sales process” has been around since long before I was offered my first sales role. The concept has been heavily promoted by the mainstream sales methodology vendors and adopted with varying degrees of effectiveness by many sales organisations. But I’m not ...

    If you really want to shorten your sales cycle, slow down!

    If the conversations I’ve been having with sales leaders recently are anything to go by, our sales pipelines are full of ...

    Successful Selling = Intelligent Choices, not Fixed Formulas

    I’ve just spent a few minutes completing the annual survey from one of the world’s most widely respected sales training ...

    No sales plan survives first contact with the customer

    Military leaders have long recognised the importance of planning. But they have also recognised that it is the act of ...

    The sales methodology that outperforms all others

    Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, ...

    Is your sales pipeline full of fatbergs?

    The sewer systems of of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs ...

    Selling incremental improvement isn’t enough!

    If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” ...

    Account Based Everything: a foundation for partnership

    Account-Based Marketing (and its all-embracing cousin “Account Based Everything”) has been touted by its promoters as a ...

    The 3* sales pipeline coverage myth

    I’m no great fan of averages, and I’m no great fan of unsupported rules of thumb, either. Perhaps the best (or worst, ...

    Why your pipeline doesn’t need any sales stages

    This is a subject I’ve referred to before, but an excellent article by Don Mulhern has prompted me to promote a concept that ...