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    A tale of greed - and reckless disregard for the customer experience [updated]

    A tale of greed - and reckless disregard for the customer experience [updated]

    I hope you will forgive me this rant, but in addition to allowing me to vent my frustration, I believe the story contains some important messages and lessons... French Air Traffic controllers earn around €106,000 euros – around three times the average French wage. Despite ...

    Why you need a Vision Story and a Value Story

    The best sales people and the best content marketers are often great storytellers. They have the ability to craft compelling ...

    The Persuasive Power of a Mutual Success Plan

    As Gartner and others have frequently pointed out, B2B buying decisions are often complicated. If the problem to be solved ...

    Is your differentiation based on features or outcomes?

    It’s a fundamental principle of value-based selling that whenever a prospective customer is unable to establish any ...

    Hope is not a strategy - and ignorance is no excuse

    Why do apparently promising sales opportunities go wrong so often? Why do close dates speed past, get reset and then repeat ...

    Sales Opportunity Qualification or Qualifiction?

    Accurate opportunity qualification is perhaps the single most important foundation for success in complex B2B sales ...

    Familiar vs. Unfamiliar Purchases

    Sales consultants often make the distinction between transactional and complex sales. Transactional sales - whatever their ...

    Understanding Your Customer's Decision Journey

    It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...

    A Progressive Approach to Sales Opportunity Qualification [that isn't BANT]

    Like a growing number of other commentators, I have come to believe that the traditional BANT (Budget, Authority, Need and ...

    Over 40% of projects are ad-hoc: another nail in the coffin of BANT

    It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales ...