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    Stop striving for sales perfection!

    Stop striving for sales perfection!

    Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine that we could ever execute a completely “perfect” sale. Unlike a typical manufacturing environment, which seeks to produce highly replicable ...

    What is your Customer’s Minimum Viable Problem?

    The concept of a Minimum Viable Product is common in the start-up community. It is normally regarded as an initial release ...

    Podcast: The Art, Science + Engineering of Sales Management

    I recently recorded a wide-ranging conversation about the art, science and engineering of sales management with Michael Webb ...

    A tale of greed - and reckless disregard for the customer experience [updated]

    I hope you will forgive me this rant, but in addition to allowing me to vent my frustration, I believe the story contains ...

    Why you need a Vision Story and a Value Story

    The best sales people and the best content marketers are often great storytellers. They have the ability to craft compelling ...

    The Persuasive Power of a Mutual Success Plan

    As Gartner and others have frequently pointed out, B2B buying decisions are often complicated. If the problem to be solved ...

    Is your differentiation based on features or outcomes?

    It’s a fundamental principle of value-based selling that whenever a prospective customer is unable to establish any ...

    Hope is not a strategy - and ignorance is no excuse

    Why do apparently promising sales opportunities go wrong so often? Why do close dates speed past, get reset and then repeat ...

    Sales Opportunity Qualification or Qualifiction?

    Accurate opportunity qualification is perhaps the single most important foundation for success in complex B2B sales ...

    Familiar vs. Unfamiliar Purchases

    Sales consultants often make the distinction between transactional and complex sales. Transactional sales - whatever their ...