Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Your customers, and your prospects, have opinions - and they are fascinated by the opinions of their peer groups and others ...
According to the latest research from Gartner, marketing spend amongst high-tech and technology providers is on the rise ...
Are you involved in selling high-value, complex products or services to a business audience? I recently suggested that most ...
Let’s face it, in almost every b2b sales organisation, there’s far too much valuable selling time going to waste. It’s being ...
In Bill Clinton’s successful 1992 presidential election campaign, a sign famously hung in his Little Rock campaign ...
Is your offering a discretionary purchase for your customer? Do you often find yourself having to create needs? Does your ...
The past year has provided abundant evidence that driving sales people to "sell harder" and hoping that this will boost ...
In today's business climate, useful or important needs might help to get a vendor considered or evaluated, but only urgent ...
According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...
