Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
In Bill Clinton’s successful 1992 presidential election campaign, a sign famously hung in his Little Rock campaign ...
Is your offering a discretionary purchase for your customer? Do you often find yourself having to create needs? Does your ...
The past year has provided abundant evidence that driving sales people to "sell harder" and hoping that this will boost ...
In today's business climate, useful or important needs might help to get a vendor considered or evaluated, but only urgent ...
According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...
Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...
An experienced VC once described the journey that he saw B2B companies going through as the jungle, the winding road, and ...
Gartner have just revealed the results of their annual survey of CIO priorities. It makes fascinating reading when compared ...
