Skip to main content

    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    B2B Sales: Elevating your prospect's need for your solution...

    In today's business climate, useful or important needs might help to get a vendor considered or evaluated, but only urgent ...

    Evangelising your vision of a better future...

    Re-Architecting the B2B Sales and Marketing Process for a New Decade

    According to CSO Insights’ recently published annual sales performance optimisation study, the number of sales people making ...

    Is your Solution a New Concept, a New Paradigm or an Established Category?

    Last week I took part - together with 30+ senior sales and marketing executives from the technology sector - in an excellent ...

    Reversing the Decline: How to boost sales performance in 2010...

    The Jungle, the Winding Road, and the Highway...

    An experienced VC once described the journey that he saw B2B companies going through as the jungle, the winding road, and ...

    Gartner: Enterprise CRM "no longer a priority" for CIOs

    Gartner have just revealed the results of their annual survey of CIO priorities. It makes fascinating reading when compared ...

    Are you REALLY Customer-Aligned?

    What was your 2010 New Year Business resolution? The one I've been hearing most often from Chief Executives and Sales and ...

    The Keys to Sustainable Sales and Marketing

    All the publicity surrounding the Copenhagen Climate Conference has reinforced the world-wide need for sustainable ...

    5 Key Strategies for 2010...

    The past year has proved challenging for some sales and marketing organisations, but others have seized the opportunity to ...