Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I was reflecting with a client the other day on the current economic climate, and how hard it was to recruit really good ...
The latest McKinsey Quarterly carries a great article on the consumer decision journey - and shoots holes in the now ...
How confident are you that you truly, deeply understand who your best prospects are, what really matters to them, and how ...
It's clear that in the current economic climate, avoiding wasted sales and marketing effort (and budget) is a subject that ...
Let’s face it - today’s B2B buyers are scared. They are concerned about the risks and consequences of making a bad buying ...
Today's buyers are influenced by a wide variety of sources, far beyond the conventional analyst and press community. They ...
That's Gartners' #1 prediction in their 2009 survey of key trends in technology - and you can see why. According to Gartner, ...
There's an excellent article in ModernSelling on the latest Miller Heiman findings about the things that set top performing ...
You've found a well-qualified prospect with an urgent need that you have a superior solution for. You've helped them through ...
