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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    The 8 Sources of Sales and Marketing Waste

    It's clear that in the current economic climate, avoiding wasted sales and marketing effort (and budget) is a subject that ...

    Rebalancing Risk in the Buying Process

    Let’s face it - today’s B2B buyers are scared. They are concerned about the risks and consequences of making a bad buying ...

    Navigating the BuyerSphere

    Today's buyers are influenced by a wide variety of sources, far beyond the conventional analyst and press community. They ...

    March Newsletter: When Your Toughest Competitor is "No Decision"

    Web conferencing will clobber the airline industry...

    That's Gartners' #1 prediction in their 2009 survey of key trends in technology - and you can see why. According to Gartner, ...

    Everybody Needs to Think Like a Salesperson

    There's an excellent article in ModernSelling on the latest Miller Heiman findings about the things that set top performing ...

    Dealing with the Consequences of Inaction

    You've found a well-qualified prospect with an urgent need that you have a superior solution for. You've helped them through ...

    Facilitating the Buying Process

    OK. So you've managed to engage with a well qualified prospect who has issues they cannot afford not to deal with, and ...

    Time to Sell Smarter

    These are tough times for many B2B vendors. Revenue targets are looking increasingly challenging, forecasting is proving ...

    Why CRM Is the Right Investment in a Bad Economy

    There's a very interesting article in the latest edition of Selling Power (registration required). They quote market ...