Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
What does "go-to-market" mean to you? Many companies react to new challenges in their business environment by declaring that ...
We've all suffered from SP*M. But where did it all start? I thought you might be interested in this light-hearted history ...
Every sales funnel leaks, but some leak more than others - and unfortunately often in the most expensive places. ...
Building a scalable, repeatable and predictable business is hard work. Even if you have a competitive solution in an ...
LinkedIn (NYSE: LNKD) went public on Thursday, amidst echoes of dot.com booms and busts from years gone by. The stock was ...
You’ve probably heard the frog in boiling water anecdote. So the theory goes, a frog that is placed in cold water and gently ...
Most sales organisations have some sort of CRM solution in place. Many have made significant investments in the system. Yet ...
There’s no doubt that business social media has an increasingly important role to play in B2B buying decisions. But if you ...
Steve Prentice of Gartner recently shared some fascinating perspectives* on the use of technology to drive business ...
Jonathan Farrington is the inspiration behind this week's Sales and Marketing Success Conference in aid of the Japan Relief ...
