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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Software CEOs Talk About Adopting SaaS

    Earlier this week a group of UK-based software CEOs talked about their experiences of adopting a Software as a Service ...

    5 Questions You Ought to be Asking as the Half-Year Approaches

    We’re coming up to the end of June - the half-way point for many annual plans and company financial years. You undoubtedly ...

    Is Your Organisation Paying the Penalty for Poor Sales Qualification?

    80% of lost sales opportunities are the result of either poor qualification or the lack of an effective sales process. But ...

    Why Less Than 1 in 5 CRM Systems Actually Increase Revenues

    Why have so many companies invested in CRM systems? According to the latest data from CSO Insights, the overriding goal for ...

    7 Simple Prescriptions for Successful B2B Sales Pipeline Management

    Rick Page - in his book of the same name - reminds us that when it comes to winning Complex Sales, “Hope is Not a Strategy”. ...

    B2B Sales: Top Sellers are Storytellers

    Is your sales process characterised by lengthy buying cycles with the involvement of multiple decision makers? Are buying ...

    B2B Marketing: Forrester on Becoming a Customer Obsessed Company

    Leading research firm Forrester recently published a new report on “Competing in the Age of the Customer”. Although the ...

    Why Reducing the Value of Your Pipeline Will Enable You to Sell More

    Most sales people, and most sales managers, have been conditioned to believe that bigger pipelines are better, but there are ...

    The 5 Top Reasons Why B2B Partnerships Fail

    A recent study involving more than 200 organisations by Channel Dynamics has highlighted some of the key reasons why so many ...

    Why CRM Data is So Important: The Elephant in Your Pipeline

    How accurate is your sales forecast? According to the latest survey data from CSO Insights, less than 50% of pipeline ...