Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
B2B marketing budgets took a hit during the recession. Most still haven’t recovered. Many don’t need to, because smarter ...
"Solution Selling" teaches us that if we are to be successful we need to help our prospects solve a problem, deal with a ...
Forrester Research recently concluded that only 1 in 8 B2B sales meetings create any useful value for the prospect. The ...
The annual Miller Heiman 2011 Sales Best Practices Study identifies the common characteristics of “world class” sales ...
Mashable recently republished research by Hunch into the self-reported differences between Apple Mac and Windows PC users. ...
I get the chance to observe many B2B sales people in action, and to identify the winning behaviours that seem to separate ...
According to the latest report from CSO Insights, B2B sales win rates are caught in a 5-year decline, with no evidence of an ...
Marketo have pioneered an innovative “revenue cycle management” approach to integrating B2B sales and marketing that is ...
I’ve written before - quoting Forrester Research - about how SaaS is blowing storm clouds over the IT channel. Now the ...
The always thought-provoking SiriusDecisions blog recently considered the impact of private equity investment on B2B ...
