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    For Entertainment Only: A Short History of SP*M

    Bob Apollo
    Post by Bob Apollo
    May 28, 2011

    We've all suffered from SP*M. But where did it all start? I thought you might be interested in this light-hearted history courtesy of the good folks at Marketo.

    It turns out that the habit pre-dates both Monty Python and Tinned Pork Products - and if you scroll to the bottom of the image, you'll find 5 ways to avoid annoying your audience...

     

    History of Spam 720w
    Tags:
    B2B Marketing, Marketing Automation, Complex Sales
    Bob Apollo
    Post by Bob Apollo
    May 28, 2011
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
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