Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...
The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...
In today’s business climate, you would think that few organisations could afford to invest large amounts of sales and ...
According to recent Forrester research quoted by Tim Riesterer in his excellent “Conversations that Win the Complex Sale”, ...
In a recent article, I explained why BANT-based sales qualification is being overtaken by FAINT ...
Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...
When I first learned my trade - in the Golden Age of B2B Selling - BANT was all the rage as the sine qua non of sales ...
I’m sure that your sales organisation is straining every sinew to ensure that they close the quarter and the year with the ...
It’s November already - less than two months to go before the end of the year. I’m sure that your sales team is very focused ...
How does your organisation’s sales performance compare against the best in class? And what specifically could you do to ...
