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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Opportunity to attend Funnel 2011 on 1st Nov in London as my guest

    I’m going to be speaking at Econsultancy’s FUNNEL 2011 conference on 1st November in London. The event focuses on a question ...

    4 things you could be doing NOW to maximise Q4 sales

    It’s October already, the 4th quarter has arrived, and the end of the year will soon be upon us. If your organisation is ...

    5 Timeless Principles: Revisiting the HP Way

    I spent my formative years at Hewlett-Packard. Bill Hewlett and Dave Packard established set of business principles - ...

    5 Things You Must Consider When Looking for Growth Investment

    There comes a time in the life of most entrepreneurially-led, early stage companies where you start to imagine how much ...

    15 Questions You Must Answer for Every Opportunity in Your Pipeline

    Every sales pipeline includes opportunities that are never likely to close, and that - for as long as they remain in the ...

    B2B Sales: Your Most Valuable Prospects Have Tried and Failed

    There’s been much talk recently (and I’ve been guilty of some of it myself) about the need to provoke your prospects with ...

    The 6 Key Staples of B2B Marketing - and Other Manifesto Pledges

    The dictionary defines a manifesto as a public declaration of intentions, opinions, objectives, or motives. It seems to me - ...

    3 Key Insights from Benioff’s Social Enterprise Keynote at Cloudforce London

    In the company of thousands of others - both in the venue and on-line - I listened with rapt attention in London’s Royal ...

    Research Proves That Most Customers Prefer Certainty to Creativity

    How many times has a customer said that they are looking for creative ideas from you? Or that they value innovation? Stop a ...

    Back to basics: is it time to reassess your B2B sales fundamentals?

    These are challenging times for many B2B sales organisations - particularly if you have a high-value, relatively complex ...