Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
What are the factors that separate many of today’s top-performing B2B sales and marketing organisations from the rest? ...
Most of us are used to thinking of managing our sales pipeline through a series of sales stages. But this approach presents ...
I’ve lost count of the number of organisations who, facing increased competition in their core markets, have ambitions to ...
When I ask many B2B marketing departments how their success is measured, the most common answer is “the number of leads ...
Regrettably, the situation I’m about to describe is still far too common in many B2B sales and marketing organisations. ...
Sir Christopher Wren, architect of London’s St Paul’s Cathedral, is celebrated in a simple black marble inscription under ...
I’m going to be speaking at Econsultancy’s FUNNEL 2011 conference on 1st November in London. The event focuses on a question ...
It’s October already, the 4th quarter has arrived, and the end of the year will soon be upon us. If your organisation is ...
I spent my formative years at Hewlett-Packard. Bill Hewlett and Dave Packard established set of business principles - ...
There comes a time in the life of most entrepreneurially-led, early stage companies where you start to imagine how much ...
