Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...
I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...
Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...
There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...
We can all benefit from reading inspiring books that help us to challenge our assumptions and to take on a fresh ...
The late Dave Packard, co-founder of HP, once made the observation that “marketing is too important to be left to the ...
In today’s business climate, you would think that few organisations could afford to invest large amounts of sales and ...
According to recent Forrester research quoted by Tim Riesterer in his excellent “Conversations that Win the Complex Sale”, ...
In a recent article, I explained why BANT-based sales qualification is being overtaken by FAINT ...
Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...
