Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...
Happy New Year to you all. Let’s be honest - for many of our customers and clients, 2012 is shaping up to be a tough year. A ...
The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically ...
There’s no shortage of bad news - the Eurozone crisis, global uncertainty in financial markets, declining customer ...
Is your sales team struggling to get through on the phone? Leaving voicemail messages that never get a response? It's a ...
Facing a rapidly evolving technology landscape, any organisation involved in commercial software development is being forced ...
If you’re like most of the companies I work with, you’ve got two key focuses at the moment: finishing the current year in ...
I’ve referred previously to Forrester’s findings that only 7% of all sales calls are regarded by senior prospect executives ...
Companies have regularly declared that “improving sales and marketing alignment” is a top priority - and with good reason. ...
There’s an end-of-quarter scene that’s about to be played out in companies across the world. The sales forecast so ...
