Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
For three years in a row, the highly influential benchmark and advisory firm Sirius Decisions has reported that the number ...
First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...
It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...
Return on Investment (ROI) projections are often regarded as a critical element of B2B sales proposals, particular for ...
If there’s one message that gets drummed into the heads of every participant on every sales training course, it’s “make sure ...
One of the key principles that underpin the insight-led selling mindset is the idea that your marketing messages - and your ...
3D movies can be entertaining to watch. They can make special effects jump right out of the screen at you. But if over-done, ...
Have you ever felt that you might be in the presence of the living dead? Even if you are not a horror movie fan, it might be ...
I introduced the phrase “lateral listening” into a recent blog article, and had quite a few people ask me what I meant. In ...
Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it can ...
