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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Why the Sales and Marketing conversation should never be about you

    I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...

    Don Draper and the new sales 101

    If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...

    Amazon’s shamefully shoddy strategy

    Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the ...

    Sales Enablement: the essential bridge between B2B Marketing and Sales

    What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the ...

    Crossing the Chasm and the mitigation of risk

    When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ...

    B2B Sales: empowered customers require empowered sales people

    There’s abundant evidence to prove that today’s internet-savvy customers are much better informed and far more empowered ...

    3 things you must understand when prospecting for new business

    Most organisations are critically dependent on their ability to find and win new business. So why is it that so many ...

    B2B Sales+Marketing: you end up talking to the person you sound like

    Sales training traditionally encourages B2B sales people to “call high” - in fact, it’s hard to keep track of all the ...

    The #1 sales issue: inability to communicate value

    For three years in a row, the highly influential benchmark and advisory firm Sirius Decisions has reported that the number ...

    Why B2B Marketing in 2014 must be about Content + Context + Conversation

    First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...