Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
It’s awfully hard for many sales people to resist the “itch to pitch” when they come across a prospect that seems a perfect ...
I’ve come to believe that it’s essential to separate B2B sales opportunities into two categories: in the first group (let’s ...
I hope that you enjoyed the holiday season, and are returning to work re-energised and determined to achieve some ambitious ...
It's the 22nd November, we're well into Q4 and for many organisations - and many B2B sales people - that haven't yet ...
DON'T RESPOND! Unless, of course, you have played a significant role in shaping the prospect’s requirements and the timing ...
The most dangerous competition in B2B sales often comes from an unexpected quarter. I fondly remember working at SCO in ...
According to Sales Benchmark Index, across the industry as a whole, 83% of sales revenues are generated by only 13% of the ...
It’s coming up to the end of October, and if you’re in high-value, long-decision-cycle, multiple-stakeholder enterprise ...
When organisations talk about their sales process, they are usually thinking in terms of a sequence of sales activities, ...
As regular readers will know, I’m a great fan of the principles set out in the best-selling “The Challenger Sale”. But ...
