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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Why B2B Sales has to confront the Value Gap

    In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been ...

    B2B Sales: Have you worked out what the real problem is?

    At face value, having a prospect approach you with a clearly defined problem can seem to be very good news - even better if ...

    Can you buy in to these 5 Contrarian Concepts?

    The problem with slavishly following “best practice” is that it’s almost always what the really smart people (and ...

    Acronyms Away! Why COI trumps ROI

    I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can ...

    Organisations have personas too!

    The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...

    Why it's critical that you "nail your niche"

    How hard can it be for a new entrant to carve out a 1% share of a very large market? The answer, of course, is that it is ...

    B2B Sales: Why you must systematically target these 3 avoidable errors

    Sales people and sales leaders have been regularly urged over the years to adopt “best practices” as a way of improving ...

    Why sales processes need to support artisans - not create automatons

    The evidence that formalised sales processes improve sales performance is absolutely overwhelming - a raft of studies have ...

    McKinsey help to illuminate changes in b2b buying behaviour

    A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing ...

    Your customer’s buying process doesn’t have to be a mystery

    It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the way ...