Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
B2B marketers are directing an increasing percentage of their energy and budget towards content creation. But the consequent ...
There’s a reasonable case to be made that the most important moment in the management of any successful sales opportunity is ...
In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been ...
At face value, having a prospect approach you with a clearly defined problem can seem to be very good news - even better if ...
The problem with slavishly following “best practice” is that it’s almost always what the really smart people (and ...
I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can ...
The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...
How hard can it be for a new entrant to carve out a 1% share of a very large market? The answer, of course, is that it is ...
Sales people and sales leaders have been regularly urged over the years to adopt “best practices” as a way of improving ...
The evidence that formalised sales processes improve sales performance is absolutely overwhelming - a raft of studies have ...
