Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
On average, fewer than 50% of forecasted opportunities close at the predicted value and time - and the figure is usually far ...
There’s a lot of attention been paid to Forrester’s recent projection that 1 million B2B sales people are going to lose ...
The above assertion might appear counter-intuitive, but please bear with me. I’m going to try and make the case that you ...
B2B marketers are directing an increasing percentage of their energy and budget towards content creation. But the consequent ...
There’s a reasonable case to be made that the most important moment in the management of any successful sales opportunity is ...
In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been ...
At face value, having a prospect approach you with a clearly defined problem can seem to be very good news - even better if ...
The problem with slavishly following “best practice” is that it’s almost always what the really smart people (and ...
I’ve just been reading an article that suggests that ROI (Return on Investment) is some sort of magic bullet that can ...
The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...
