Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
If you think it’s hard to sell, you might want to spare a thought for your potential customers: depending on which research ...
It’s in the nature of complex B2B sales that the buying decision process is likely to be complicated, with multiple ...
Most high-value complex sales require that we engage with multiple stakeholders at different levels in the customer. If we ...
I first published this a few years back. I'm convinced it's just as relevant now - maybe even more so. What do you think? ...
Note: I updated this article after first publication to acknowledge the existence of "budget fakers" in addition to budget ...
Most of today’s most popular B2B sales methodologies - including Value Selling, Challenger®, Solution Selling, Consultative ...
One of the key principles of value selling is that unless and until our customer acknowledges a problem that requires ...
As a recent McKinsey article points out, as much as half of a company’s value creation rests with its sales force. Their ...
Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into ...
According to research conducted by SiriusDecisions, the #1 sales effectiveness challenge facing today’s B2B sales leaders ...
