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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    Starting with “Why”

    In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been ...

    Is your thought leadership really “thought followership”?

    It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow ...

    Why should your customers migrate to your new solution?

    If - like many of the clients I work with - you are an established enterprise software company, it’s likely that your ...

    In search of the perfect sale...

    Is there such a thing as a “perfect sale”? A sale in which we got the highest possible price in the shortest possible sales ...

    The compelling case for hastening slowly

    In “The Tortoise and the Hare” Aesop describes a race between a slow-moving tortoise and a fast-moving over-confident hare. ...

    Establishing (& amplifying) our customer’s value gap

    If we boil it down to the basics, there is one over-riding reason why our customers accept the need for change rather than ...

    Are your sales people suffering from value vagueness?

    Whether they are involved in winning new business or seeking to retain or expand existing business relationships, one of the ...

    The many dimensions of diversity in B2B sales

    If - as many scale-ups are - you are on a mission to challenge the status quo and get your prospective customers to think ...

    Sales training: should we emphasise technique or thinking?

    I’ve been talking about the long-term impact of conventional sales training programmes with clients, and their experience ...

    The issue with generic "unique value propositions"

    If you were foolish enough to listen to some B2B marketers and agencies, you might conclude that the simple act of ...