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Blog Category // Value Selling System (6)
Sales pipeline management: let’s stop confusing progress with probability
Posted by
Bob Apollo
,
Oct 10, 2018
Sales forecasting is hard. For proof, you need look no further than the 2018 CSO Insights Sales Performance study, which ...
8 steps to positioning your strategic business value
Posted by
Bob Apollo
,
Oct 02, 2018
In complex B2B sales environments - particularly ones that involve multiple stakeholders and lengthy and often complicated ...
Targeting your most valuable sales opportunities
Posted by
Bob Apollo
,
Sep 27, 2018
Many B2B sales and marketing organisations have an unfortunate habit of wasting huge amounts of time and energy pursuing ...
4 key factors influencing B2B buying behaviour
Posted by
Bob Apollo
,
Sep 20, 2018
In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviours and ...
Sales enablement and the performance gap
Posted by
Bob Apollo
,
Sep 17, 2018
The primary goal of sales enablement must surely be to increase sales effectiveness by progressively reducing the ...
Is your BDRs' outreach pertinent or impertinent?
Posted by
Bob Apollo
,
Sep 13, 2018
If you are in a role that tends to attract the attention of other vendors’ business development people, you’ve probably had ...
The non-linear world of B2B buying
Posted by
Bob Apollo
,
Aug 28, 2018
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...
In complex B2B sales, stakeholders have more than one dimension
Posted by
Bob Apollo
,
Aug 22, 2018
In complex B2B sales, there’s a common recognition that multiple stakeholders are almost always involved in the ...
Responding to, Reframing or Creating Sales Opportunities?
Posted by
Bob Apollo
,
Aug 16, 2018
Jim Burns of Avitage drew the distinction between finding versus creating sales opportunities in an article on LinkedIn a ...
Avoiding the curse of premature elaboration
Posted by
Bob Apollo
,
Aug 14, 2018
Apparently, someone once offered a definition for the split second as “the time between a customer giving the merest hint ...
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Complex Sales (373)
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