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    Blog Category // Sales + Marketing Alignment (2)

    Connecting the Marketing Message with the Sales Conversation

    Posted by Bob Apollo, May 13, 2013
    I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ...

    Why Marketing needs to FieldSource more ideas from Sales

    Posted by Bob Apollo, Apr 29, 2013
    For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always ...

    Bridging the gap between marketing messages and sales conversations

    Posted by Bob Apollo, Mar 26, 2013
    I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want ...

    If Alignment is such a good thing, why is it so hard to achieve?

    Posted by Bob Apollo, Nov 13, 2012
    It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ...

    Latest Funnel Videos: Sales and Marketing Alignment

    Posted by Bob Apollo, Oct 26, 2012
    I'm looking forward to speaking at the Funnel 2012 conference at London's Emirates Stadium on 13th November - in front of ...

    Are you appealing to budget makers or budget takers?

    Posted by Bob Apollo, Sep 25, 2012
    Are your sales and marketing messages targeted at budget makers or budget takers? In most complex, high value sales ...

    Why you have to become a marketing-driven sales organisation

    Posted by Bob Apollo, Jul 03, 2012
    Is your organisation sales-driven or marketing-driven? That's the question posed in our latest guest contribution from ...

    Why Sales and Marketing Alignment Really, Really Matters

    Posted by Bob Apollo, Jan 09, 2012
    According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...

    So You Think You Know All About B2B Funnel Marketing?

    Posted by Bob Apollo, Sep 06, 2011
    If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    Posted by Bob Apollo, Aug 30, 2011
    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...
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