--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Sales + Marketing Alignment description: "Sales + Marketing Alignment | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Sales + Marketing Alignment ### [What we’ve got here is failure to differentiate…](https://www.inflexion-point.com/blog/what-weve-got-here-is-failure-to-differentiate-) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Sep 13, 2016** Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ... ### [Organisations have personas too!](https://www.inflexion-point.com/blog/organisations-have-personas-too) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 14, 2015** The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ... ### [Why 100*1% is infinitely more valuable than 1*100%](https://www.inflexion-point.com/blog/b2b-sales-continuous-improvement-why-100x1-percent-is-infinitely-more-valuable-than-1x100-percent) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 19, 2014** The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ... ### [Lessons from JFK’s inaugural about sales and marketing messaging](https://www.inflexion-point.com/blog/lessons-from-jfks-inaugural-about-sales-and-marketing-messaging) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jul 11, 2014** On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda ... ### [Aberdeen Group makes compelling case for sales and marketing alignment](https://www.inflexion-point.com/blog/aberdeen-group-makes-compelling-case-for-sales-and-marketing-alignment) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 09, 2014** “Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ... ### [CSO Insights prove that lead scoring improves revenue performance](https://www.inflexion-point.com/Blog/bid/98281/CSO-Insights-prove-that-lead-scoring-improves-revenue-performance) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 19, 2013** One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ... ### [How can B2B sales + marketing work more effectively together?](https://www.inflexion-point.com/Blog/bid/97957/How-can-B2B-sales-marketing-work-more-effectively-together) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 10, 2013** I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ... ### [7 Prescriptions for Aligning B2B Marketing, Selling and Buying](https://www.inflexion-point.com/Blog/bid/97797/7-Prescriptions-for-Aligning-B2B-Marketing-Selling-and-Buying) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 04, 2013** The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ... ### [Connecting the Buyer's Journey, Your Pipeline and Your Revenue Goals](https://www.inflexion-point.com/Blog/bid/97183/Connecting-the-Buyer-s-Journey-Your-Pipeline-and-Your-Revenue-Goals) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **May 17, 2013** The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ... ### [Connecting the Marketing Message with the Sales Conversation](https://www.inflexion-point.com/Blog/bid/96939/Connecting-the-Marketing-Message-with-the-Sales-Conversation) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **May 13, 2013** I recently recorded an on-demand webinar with BrightTALK on the increasingly important need to connect your marketing ... 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