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    So You Think You Know All About B2B Funnel Marketing?

    Bob Apollo
    Post by Bob Apollo
    September 6, 2011

    If you’re able to get to London on the 1st November, I’d like to suggest that you join me and invest a day in attending the FUNNEL 2011 conference at the Lancaster London hotel. According to the organisers, you can expect to be in the company of over 500 of the UK’s most senior B2B and B2C ‘considered purchase’ strategists, with an agenda that shares some of the very latest best practices in attracting, engaging, nurturing and converting B2B prospects.

    Take the Funnel Test!

    FUNNEL 2011 ImageAs a taster for the topics you will be learning about, the organisers have put together a quick quiz that could reveal how well you understand the fast-changing world of funnel marketing, demand generation and marketing automation. You can take the quiz here: - it should take just a few minutes to complete, and you’ll be able to compare your results with your contacts on twitter and LinkedIn.

    The organisers might even be persuaded to offer you an incentive to attend the conference if you complete the quiz - so what’s to lose? Once you completed the test, please drop me a line and share your result. I’ll be happy to stand a round of refreshments after the conference for anyone who completes the test and shares their score with me!

    Find Out More

    You can read more about the conference here and browse the detailed agenda here, but whether you're a marketer tasked with driving qualified leads or a sales manager looking at ways to prioritise and accelerate revenue through the pipeline, FUNNEL looks like a great opportunity for you and your team to harnesses the power of marketing automation, lead nurturing, data, analytics, search, social, inbound, outbound, online and offline – all in the service of revenue.

    But the attraction isn’t just in the agenda - there’s also the opportunity to interact with your peers and to share a lot of valuable lessons learned.

    Don’t Let This Put You Off…

    By the way, I’ll be speaking at the event - with the support of sponsors HubSpot - on the subject of “The Inbound Revolution: how inbound marketing is enabling smart SMEs to compete with traditional brands” - a subject that is very close to my heart. My fellow speakers on the day include a fantastic mixture of experts from B2B companies and technology vendors.

    For my part, I’ll be hoping to show how smart marketing can beat big budgets when it comes to making the connection with more of the right sort of B2B prospects, and sharing some great examples of SMEs who have managed to rise above the crowd and create a stream of highly qualified inbound leads.

    Back to That Quiz

    Before you do anything else, why not complete that quiz right now? Here’s the link again: And don’t forget to tell me how you did. I hope to see you in London on the 1st November!

    Bob Apollo
    Post by Bob Apollo
    September 6, 2011
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.